Joburg through the eyes of Between 10and5
MINILiving explores Johannesburg’s hottest spots with Uno and Stef of Between 10and5.
Between 10and5 was created in 2013 to showcase the best South African creatives.
When Uno De Waal discovered there was no single place to go to if you wanted to find out what the pulse of South African creativity was, he created one. In 2008, Between 10and5 was born – an online portal that showcases the best that South African creatives have to offer. Along with his Editor in Chief, Stefanie Jason, MINILiving set Uno the task to explore Joburg between 10 and 5, showcasing some of the city’s trendiest spots. Watch the video above to discover this vibrant city through the eyes of two of Joburg’s most in-the-know creatives.
What is Between 10and5?
Between 10and5 publishes daily stories on anything inspiring and creative, from graphic design to photography and music, hosting events and, in doing so, connecting the creative economy of South Africa. “It’s incredible to find new, undiscovered talent,” says Uno. “Whenever you find someone or some company that you can spot the early days of raw talent, we know we need to place them on a bigger platform.” But how is it possible to be on top of everything, all of the time? “It’s hard to keep up to date, but we have a great team that helps us find what’s going on. We’re also in a fortunate position that we get sent a lot of what’s hot, just due to the nature of what we are as a business.” Watch the video for the whole story.